On Monday, the Difficult Rock Resort New York opened at the northeast suggestion of Situations Square, the newest significant lodge brand name to open in the space given that the beginning of the pandemic.
The freshly developed slender glass tower opened its doorways at 159 W. 48th St., bringing 446 rooms and a new stay-occasion venue to the Theater District. Area charges will start off at $475 per night time.
Fittingly, the city’s initial Difficult Rock Resort and a sister home to the longstanding Really hard Rock Cafe on Broadway (there’s a further cafe at Yankee Stadium) stands on Audio Row, the stretch along 48th Avenue when packed with recording studios and instrument, sheet music and equipment merchants that fed the city’s songs scene.
As both equally a brand name nod and homage to the location, the celebration room, dubbed only the Location on Music Row, was personalized-crafted to present music, comedy and other stay enjoyment.
“We seemed at dozens of web sites all over the metropolis and this definitely is the excellent fit,” Jim Allen, chairman of Difficult Rock Global and CEO of Seminole Gaming, reported of the spot. “There is the enterprise aspect of Midtown on a single aspect and Instances Sq. on the other. This is very remarkable for us.”
The audio-affected Challenging Rock manufacturer commenced in London in the 1980s with the Hard Rock Cafe on Park Lane, and it grew into an global brand name with 253 attributes.
Along with the location, the hotel homes RT60 rooftop bar and lounge on the 34th flooring.
“Because we were developing a manufacturer-new creating, we had the capacity to produce an amazing indoor-out of doors house with a canopy,” reported Allen. “We spent a whole lot of cash on creating the DJ booth and the audio technique to develop an extremely lounge location.”
Also on site, NYY Steak proceeds Tough Rock’s partnership with the New York Yankees, incorporating a third location — Yankee stadium and Coconut Creek, Florida, home just one just about every — for steak and seafood, additionally a switch from songs memorabilia to athletics.
The brand’s signature breakfast-by means of-dinner Sessions restaurant and bar on the most important level has a 3-tale atrium, open-air terrace and a grand staircase. Acoustic musical performances are prepared there. Constant Grind, a cafe for tea, coffee, pastries and a casual bite, completes the food stuff offerings.
The eye-catching 36-story construction also goes down 80 feet down below ground stage.
“There’s near to 40 feet ceiling top of usable space. It has a balcony the complete issue is remarkable,” Allen extra of the subterranean place, which houses the Location. “It has an underground, speakeasy kind of vibe.”
Guest rooms and suites function a warm design and style, with caramel and royal blue highlights, and floor-to-ceiling home windows. The Rock Star Suite on the 36th flooring is a glam bi-degree glass-enclosed penthouse with a 1,600-sq.-foot terrace and direct accessibility to the rooftop bar.
“This is the best-degree suite,” claimed Allen. “It is developed to also purpose as an occasion area for solution launches and that variety of thing.”
Model-wide bells and whistles incorporate Crosley turntables and Fender guitars shipped on ask for. But the Difficult Rock coronary heart is its noteworthy music memorabilia, the biggest non-public collection in the globe, with about 86,000 parts.
“The Challenging Rock of the ’80s and ’90s was additional simplistic,” claimed Allen. “They fundamentally applied memorabilia to the walls. Now it is more a museum-high-quality presentation, with record and the tale at the rear of each and every piece and the artist.”
At the Tough Rock Hotel New York, huge-scale iconic images of Hendrix and Bowie line the partitions, and New York’s songs scene is honored by touchstones these kinds of as Joey Ramone’s leather jacket, Lady Gaga’s silver patent leather boots and handwritten lyrics for John Lennon’s 1972 ode to his adopted dwelling, “New York Metropolis.”
“With New York’s vital area in musical heritage, we preferred to generate a thing particular,” included Allen. “We normally appear at geographical location and the artists who worked in the area, and then layer in world-wide acts.”
Allen thinks New Yorkers will enjoy the hotel, significantly the Location, as significantly as lodge company.
“When I walked into the Location for the very first time, it was still uncooked concrete at that place,” he recalled, “and I always say test your ego at the door, but I was extremely confident that we experienced made a excellent location. I just stated, ‘We bought it!’”