Rome is in the throes of a luxurious resort boom with a single blue-chip brand opening immediately after a further. The most recent is Bulgari Hotel Roma, which opened in Piazza Augusto Imperatore in the heart of the centro histórico in June 2023. But Bulgari Motels & Resorts is uniquely suited for expanding into the Roman marketplace, for the reason that for the manner-rooted luxurious brand, this lodge opening is just not about generating a mark on the Eternal City — it truly is a homecoming.
Bulgari Resort Roma
- The lodge is walking distance from the Spanish Actions in the quiet but centrally found Campo Marzio community.
- There are 6 quintessentially Italian dining venues on-website, all helmed by Niko Romito, acknowledged for his Michelin-starred Il Ristorante in Milan and Dubai.
- The design is a celebration of Italian art, with an original marble sculpture of emperor Augustus from 1 B.C., Venetian-sourced textiles, and mosaics modeled soon after legendary Bulgari brooches.
- Many of the 114 rooms incorporate stand-alone tubs, marble flooring, and personal terraces.
- The resort is total of lush greenery, with 4,500 vegetation inspired by historical Roman gardens and curated by a Milan-based landscape layout firm.
“We’re pretty fortunate, since international makes coming to Rome are precisely that: global. So they run the possibility of observing Rome with a foreigner’s eye,” suggests Silvio Ursini, executive vice president of Bulgari Resorts & Resorts, in an job interview with Vacation + Leisure. “We have the privilege of viewing Rome with an insider’s viewpoint.”
Bulgari was launched in Rome in 1884 and has been a image of Italian excellence from day one. This opening has been an unavoidable aspect of the brand’s hospitality division due to the fact it launched its very first assets in Milan in 2004. But homecourt edge does have its disadvantages. Before this house, Bulgari aimed to deliver the very best of Italy to cities like Paris, Tokyo, and Dubai. Opening a hotel in Rome, nonetheless, demanded an solely new technique.
“For quite a few other towns, we’re a well-regarded jeweler. In Rome, we are an institution,” Ursini points out. “Generations of Romans know Bulgari. We’re section of Roman families’ birthdays, weddings, graduations. So we need to have a hotel in this article that can be an establishment not just for vacationers but for Romans, as well.”
The to start with move in making this establishment was a very long one: it took them 10 many years to establish and nail down a residence. Establishing a manufacturer-new flagship necessary obtaining the best spot, a single as valuable as the gems you would come across on Bulgari’s iconic Serpenti necklaces. The handle Bulgari at some point secured is priceless: in the Campo Marzio community, minutes absent from the Spanish Methods and the Bulgari boutique on By using Condotti. “The physical locale is unmatched it’s a largely tranquil piazza, but we’re nonetheless in the middle of Rome,” Ursini states. “Because in our enterprise, a few hundred meters can make a variance.”
The 114-area Bulgari Lodge Roma is tucked into the constructing that was at first crafted by Benito Mussolini in the 1930s and was as soon as the headquarters of the Countrywide Institute for Social Security (INPS). It’s a soaring monolith with towering columns and bas reduction sculptures on panels surrounding the exterior. It is throughout the road from the Mausoleum of Augustus — 1 of the most critical monuments from historical Rome — and all around the corner from the Ara Pacis. This sq. has been sitting in neglect for 50 years, but everything is staying revived, and the opening of the Bulgari Roma is aspect of a larger sized endeavor that goes further than just renovating an old place of work creating. “The square was virtually dead, and we had the possibility to revitalize it,” Ursini adds. “And our opening is a piece of that greater system.”
The ambition for this opening is definitely lofty, but a remain below makes 1 factor very clear: this is probably the most Bulgari of all the brand’s accommodations. If as a jewellery outfit Bulgari is regarded for head-turning opulence, then this hotel captures that grandeur, but filtered by means of Roman motifs and then modernized by Milan-based architectural studio ACPV Architects. As before long as you stroll in, you’re greeted by an primary marble sculpture of emperor Augustus from 1 B.C. How did an artifact of antiquity make it to the vestibule of a lodge? Bulgari has been funding the restoration of 100 marble statues close to the metropolis — this is 1 of them. And if that stage of gloss isn’t sufficient, this same vestibule is protected in Travertine marble in many colours, a image of energy and affluence in historic Rome.
It sets the scene for all the approaches in which Bulgari Hotel Roma pays homage to the Everlasting Town. And in actuality, Italy’s most renowned artisans and craftspeople had been tapped to create parts in help of that ethos. Some rooms feature mosaic marble flooring influenced by the very exact designs you will discover in Villa di Livia, an ancient residence situated about 10 miles from the town centre. There are also personalized-created textiles by the Venetian masters at Rubelli: one is a saffron reimagining of the pattern on the Pantheon’s ground. And in the Bulgari Suite — the hotel’s major at 3,229 square ft — the breathtaking bathroom features a marble tub modeled immediately after the fountain sculpture in nearby Piazza Farnese. It was fashioned out of a one slab of marble, and it was so heavy it had to be placed by using crane ahead of the suite’s home windows ended up put in.
If you are not residing it up in that suite, bath configurations in other classes are rather spectacular, also: colored marble (red Jasper marble from Sudan, eco-friendly quartzite from Brazil, yellow Brocatelle marble from Iran) sets the scene, and tubs are set from home-defining mosaic roundels depicting legendary Bulgari brooches. Indeed, the references are abundant, but if you really don’t know them then you are just being in a extravagant resort with a rich feeling of position.
General public spaces, way too, are equally alluring and tranquil. Bulgari’s govt chef Niko Romito oversees the hotel’s 6 various dining concepts, which includes the fine-dining practical experience at Il Ristorante—Niko Romito and the all-day ground-flooring location Il Caffe, an impossibly lush area with outdoor seating underneath the building’s tranquil portico. The moment building of the piazza’s backyard, which is specifically across from Il Caffe’s alfresco tables, is accomplished, this will quickly come to be just one of Rome’s chicest hangouts (not unlike how Bulgari Hotel Milano improved the recreation for the city’s aperitivo scene).
The rooftop terrace — with 360-diploma views of the metropolis, which includes a segment wanting into the tomb of Augustus that will make you sense like you are lording in excess of Rome — provides on both serenity and seclusion. Open up strictly to friends throughout the day, La Terraza gives a stunning escape from the from time to time too much to handle excitement of the metropolis. When it’s easy to chalk that up to the extraordinary vistas from this perch, it’s really the way the area was made that tends to make it so alluring. There’s a central bar from which beverages and snacks are served, and all about it are smaller clusters of couches and chairs. Every small seated vignette is discretely arranged to offer utmost privateness. And in between them are 200 potted crops encouraged by historical Roman gardens. There are fragrant herbs like rosemary and Russian sage as nicely as fruit trees and bushes like strawberry and bottlebrush. Crops — there are 4,500 in complete all around the creating landscaped by P’arcnouveau from Milan — are a key structure depth of the lodge, supporting soften far more imposing aspects throughout. But in the terrace, they assistance build a sumptuous oasis.
The reverse stop of the setting up — its lessen stages — provides a distinctive kind of peace by way of a multifloor, 16,145-square-foot spa, the centerpiece of which is a 60-foot-very long pool. With eight marble-protected columns and surfaces cloaked with shimmering mosaics by Bisazza, the glamorous pool region is meant to evoke the extravagance of the historic Baths of Caracalla. Due to the fact it truly doesn’t make any difference where you sneak away to, Bulgari Hotel Roma never lets you overlook that you’re in a household that Roman background helped develop. “This is a tribute to Rome we have employed Italy’s finest aritsts to generate a monument to Rome,” Ursini states. “And it’s anything Roma deserves.”